Bad Bunny may be one of the biggest stars in music right now, but he still knows his roots and how important it is to give back to his community.
Starting this Summer he will be expanding his "Deja tu Huella" campaign that started last year to celebrate the impact the Hispanic culture has made on today's society, bringing two new experiences for fans.
The plan is to bring "Deja tu Huella," to a new level: an exclusive fashion collaboration with Adidas and the Deja tu Huella Estudiante Fund, a contest that will give $500,000 in total prizing to students in the U.S. and Puerto Rico.
"It's an honor to give back to the Hispanic community that has done so much for me. Between music and fashion, there are so many ways to leave your mark on culture, and I want to encourage everyone to follow whatever path inspires them. That what the Deja tu Huella program is about," said Bad Bunny.
The exclusive Adidas loungewear that is dropping is a combination of Bad Bunny's signature style and Chester's orange-themed "Cheetos Look."
The collection officially drops on August 6, but Cheetos is giving its biggest fans a chance to get early access.
As for the Deja tu Huella Estudiante Fund, Cheetos and Bad Bunny are welcoming submissions starting today that will identify 10 students that are leaving their mark on their community.
The 10 students selected will each receive $50,000 that can go toward their education.