Why Arizona Iced Tea Costs Less Than Water

Looking to quench your thirst but not willing to give up your parking meter change? Good thing those big cans of AriZona Iced Tea will never cost you more than $1.

But have you ever asked yourself why are they so cheap? This is nothing new: Those big, 23.5-ounce cans iced tea have sold for 99 cents since they debuted in 1992. In fact, the cans are stamped with the 99-cent price before they even leave the factory. This means there’s no chance for gas stations, corner stores or other retailers to inflate the price, no matter how much they might want to.

The family-owned and -operated company committed to its 99-cent initiative years ago, and it’s not looking to change now.

“We’ve been 99 cents for more than 15 years now,” chief marketing officer and co-owner Spencer Vultaggio told Thrillist. “It’s a big part of our overall strategy, and our business model is such that we don’t advertise for example, and we put those costs towards giving our consumer the value they want and expect.”

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