Rap and hip hop have the BET Awards, country music a slew of award shows including the CMAs and CMT Music Awards, there is the Grammys and Billboard Music Awards, but now, America is getting an awards show solely dedicated to dance music. It was only a matter of time, since dance music as grown so immensley in America, before it got its own awards show.
The news was announced at the EMDbiz conference by partners, Insomniac and Dick Clark productions. The very first awards show will launch in 2014, during EDC Week in Las Vegas.
Founder and CEO of Insomniac, Pasquale Rotella, said, "Creating an award show focused on all the creative components that contribute to the success of dance music (music, art, production and lighting) has been a dream of mine for years. Partnering with Dick Clark Productions was an easy decision given their experience producing the Golden Globes and the American Music Awards. I'm confident that our partnership will create an event that is focused on recognizing creativity without politics, and that it will celebrate all the elements that go into making dance music such a beautiful experience for the fans."
CEO of Dick Clark Productions, Allen Shapiro added, "EDM is the fastest growing segment of the music industry, encompassing recorded music, live events and lifestyle. It's truly international. DCP is the largest producer of music awards shows in the industry and Insomniac has been at the forefront of the EDM movement since they started in 1993. Creating an EDM awards show with Insomniac is the perfect collaboration."
More information about this new celebration of dance music will be revealed over the next few months.
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